No 1 Celebrity Perfumes Specialist in Thailand
Located in the heart of Bangkok, BEL Perfumes Ltd, imports, creates and distributes the finest French and International perfumes and cosmetics in Thailand and oversea.
A wide Brand Portfolio
BEL perfumes is a proud partner of renowned principles and distributes exclusively more than 30 international brands. The company is dedicated to cover every market segments.
Our brands portfolio therefore features Luxury brands such as Hugo Boss, Dolce Gabbana, Rochas, Caron, Valentino but also Prestige and Lifestyle brands such as Chevignon, Jaguar, Faconnable, Eden Park and International celebrities like Christina Aguilera, Avril Lavigne, Naomi Campbel and many more.
Lately, BEL Perfumes, in collaboration with French noses was the pioneer in the development of perfumes co-created with the most notorious celebrities in Thailand: Aum Patchrapa, Chom Araya, Ploy Chermarn, Natalie Glebova.
Today, more than ever, BEL Perfumes is proud to bring successfully French quality perfumes designed especially for these outstanding stars and for local tastes.
An extensive Distribution Network
Our distribution network covers every channel in Thailand: Department stores, Selective, Drugstores, Modern & General Trade, Convenient Stores, Direct Sales, B2B and Corporate Sales
The group BEL also gave birth to MiST, the first perfumeries chain in Thailand that provides the best selection of perfumes and cosmetics as well as expert advises.
A solid structure & qualified professionals
A Multicultural French and Thai management
120 motivated and dedicated staff
1000 sqm. Warehouse under constant monitoring & FIFO organization
150sqm.Showroon and Training Facility
In house marketing professionals, PR, webmaster, graphic designers
20merchandisers, BA and PCs


