BOSS Pure is the new male fragrance from BOSS. Inspired by the idea of a man to become one with water, the fragrance is subtle, sophisticated and delightfully fresh. With its utterly energising scent that bursts with aquatic freshness, BOSS Pure captures the sensuality and emotion of a man united with the pure, unstoppable power of water. The fragrance plays in the segment of “freshness” and the man who wears this contemporary scent is style-conscious, confidently ambitious, competitive and successful.