History

  • 2011

     

    The fashion trend setter and irresistibly cute Chompoo Araya inspires “Pretty Doll”: an “Absolutely Adollable” perfume that is successfully launched in front of notable TVs and Press.

    More celebrities select BEL PERFUMES as their partner to develop their perfumes:

    - Natalie Glebova

    - Adriana Karembeu

    - Ploy Chermarn…

    The distribution network of BEL PERFUMES represents approx 7,000 doors.

  • 2010

     

    BEL PERFUMES launches Sexy Night, the second fragrance by Aum Patchrapa.

    A stunning perfume that reveals your true sexiness all night long.

    The range of celebrity perfumes gets wider with the launch of Body Creams and 12ml formats. These product lines find success from a consumer and trade standpoint.

  • 2009

    BEL PERFUMES is the ONLY company that distributes to ALL segments of the trade 2 majors projects delivered this year:

          -  Import and distribution of cosmetics (skin care and make up)

          -  Successful introduction of 1srt ever Thai celebrity perfume in Thailand (N°1 sales of perfumes in Thailand in August & September)

    13 DS counters(Paragon, Chitlom, Emporium, Bangkae, Sukhumwit, Ratchada, Ngamwongwan, Ramkhamhang,Ladprao Rama2,Pattaya,Zen,Tarpra) 5000 7/11 CVS with the only Thai Celebrity perfume made in France reaching 6Mcustomers/day 20 ROBINSON DS with displays 11 MIST 1000 PARFUMS exclusivity procurement contract for 2000skus

         -     B2B with over 10 banks under yearly contracts for point redemption programs

         -     Thailand N°1 online selling website: www.weloveshopping.com

         -     Thailand N°1 Home shopping and TV shopping network: TV Direct

         -     Thailand top leading Direct sales catalogues: Friday and 7-Catalogue reaching 2M customers/month

         -      BEL PERFUMES online sales tools with www.aumperfumes.com

  • 2008

    10 Department store counters of Hugo Boss, Dolce & Gabbana, Valentino, Rochas at Central and The Mall.  (Central Chidlom, Central Lardprao, Central Bangna, Zen, Siam Paragon ,etc.)

    Main supplier of Mist 1000 Parfums, the first selective perfumery chain in Thailand:

    (10 doors)

                -     Bangkok (Ladprao, Bangna, Fashion Island,etc.)    

                -     Pattaya

                -     Chiangmai

                -     Phuket

    Leader in Modern Trade (200 doors) : Carrefour, Big C, Jusco, Boots and Watsons.

  • 2007

    Start up of BEL Perfumes Ltd. (import & Distribute).

    BEL PERFUMES gather leading fragrance manufacturer and hold the largest catalogue of imported Perfumes, from France, available to date in Thailand.

  • 2006

    BEL Perfume lines debut at Boots:100 branded displays throughout Thailand

    COSMETIC NEWS reveals that<< Bel Perfumes will fragrance Thailand>>

  • 2005

    Launch in Thailand of 2 exclusive fragrances lines imported from France: 20 branded corners around Bangkok most prestigious shopping malls, and Carrefour Hypermarket